See what your links set in motion.
Connect clicks, signups, and verified revenue in one view.
See the story behind the sale.
The campaign that caught their eye. The share that brought them in. The moment they became a customer. Put the pieces together.
- First-touch or last-touch credit
- Ordered conversion funnels
- Cohorts, lifetime value, and ROAS
Little details.
A bigger difference.
Attribution connects an outcome to an eligible earlier click. LinkRunway applies your workspace’s first-touch or last-touch rule inside its lookback window, using signed click tokens and server-verified identity.
Choose how credit works
Select first-touch or last-touch attribution and a lookback window for your workspace. Eligible signed clicks are connected to a server-identified customer.
Follow the funnel
View the ordered path from click to signup to paid, with campaign and partner breakdowns. Bot and privacy-suppressed clicks are excluded from attributed conversion counts.
Keep revenue trustworthy
Send payments and refunds from your server with a secret API key and a stable event ID. Revenue is reported separately by currency; repeated events do not create repeated commissions.
The journey has a return.
Follow an illustrative payment from discovery to reconciliation.
A connection begins.
An eligible campaign click creates a signed attribution token.
Good questions.
Clear answers.
How does LinkRunway choose which click gets credit?
First-touch selects the earliest eligible touch; last-touch selects the latest eligible touch before the event. Both respect the workspace lookback window and exclude bots, suppressed clicks, and blocked traffic.
Can I compare revenue across currencies?
Reports keep each currency separate. LinkRunway does not add USD and EUR into one total or apply an assumed exchange rate.
Are Apple postbacks tied to individual customers?
No. Verified SKAN and AdAttributionKit postbacks appear in aggregate reports, separate from customer-level attribution and verified revenue.