Discovery, meet your app.
Give new and returning users a clear route to your product.
Discovery is just the beginning.
Bring someone to the right screen. Help them find their first favorite. Learn which introductions become lasting connections.
- Route a campaign into your app
- Measure meaningful milestones
- Compare acquisition cohorts
Little details.
A bigger difference.
Use one campaign link with an app path and platform fallbacks. Report consented app activity with the SDK, verify signups and payments on your server, and compare the funnel with retention and lifetime value.
Start with the campaign
Create a link per campaign with a source and medium. Add web and app-store fallbacks, then choose the content path your installed app should open.
Instrument the meaningful moments
Use the SDK to report consented app opens. Use your backend to identify signups and verify purchases, keeping financial data separate from client reports.
Learn from the journey
Compare clicks, signups, and paid conversions. Investigate the stages where people stop, and iterate on the campaign and destination together.
From a tap to the right place.
Explore an installed-app journey, step by step.
A little introduction.
Someone taps a shared link to content they want to see.
Good questions.
Clear answers.
Which app events should I start with?
Start with install or open, then a server-verified signup and purchase. Add named custom events for moments such as completing onboarding. Keep the same event ID on retries.
Can I see whether new users come back?
Yes. Cohort reports measure exact day 1, 7, and 30 activity for customers acquired through verified install or signup events. Only mature cohorts enter each retention denominator.
Does this replace an approved ad-network MMP integration?
No. Owned-link attribution and supported cost reporting are implemented. Certified attribution from self-reporting ad networks requires provider relationships and integration approval.